Danny Mac Talks Style

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Personal Stylist Course London

The next Personal Stylist Live Course dates are now released!


Dates: 8-10th January 2018

Location: Westfield Fashion Lounge, White City

Times: 11-5pm on 8th and 9th and 11-2pm 10th

Investment: £999

What you will learn…

Days 1 and 2:
  • Why Personal Styling is more in demand now than ever before
  • A day in the life of a Personal Stylist
  • First impressions and their impact
  • The qualities you need to become a successful Personal Stylist
  • Introduction to style
  • Setting up your own Personal Styling Business and how to get clients
  • The meaning of colour
  • The seasonal theory of colour analysis
  • How to determine a clients seasonal colour palette
  • Body Shape analysis and how to determine a clients body shape
  • How to best dress for each body shape
  • Face shape analysis and how to determine a clients face shape
  • How to conduct a personal styling client questionnaire
  • How to conduct a wardrobe analysis and detox
  • How to summarise your services 
  • How to prepare for and carry out a personal shopping trip
Exercises across the 2 days to test what you have learnt on colour, body and face shape
Day 3:
Client case studies and exercises at Westfield mall to be tested on what you have learnt in training.
Notes: You will be given a certificate on successful completion of the course and have a comprehensive style bible for use with your clients that contains all the information taught on the course.
Email: Casey@caseypaulstyling.co.uk to secure your space!
Casey Paul Styling Academy



Introduction To Personal Styling Event London

On 27th October 12-3pm join celebrity stylist Casey Paul for an afternoon talking fashion while eating yummy cake in the luxury Westfield Fashion Lounge, White City, London!

Casey will talk you through her career as a Personal Stylist and Fashion Stylist and tips to get you to the top of the industry. You will come away from the afternoon with a clear insight into:

– Why Personal Styling is more in demand now than ever before

– The difference between Personal Styling and Fashion Styling

– The qualities you need to make it as a successful stylist

– First impressions and their impact

– The different services you will offer as a Personal Stylist

– The qualities you need to become a successful Personal Stylist

– Colour Analysis and Body Shape Analysis overview

– The 10 steps to becoming a profitable Personal Stylist

– Setting up a Personal Styling Business and what to charge

– 5 bonus tips to get to the top of the Personal Styling Ladder


Casey Paul Styling Academy


Live Personal Stylist Course London

We are delighted to announce the next dates for the LIVE Personal Stylist Course:

Dates: 1-3 August 2017

Location: The Luxurious Westfield Fashion Lounge, White City

Times: 11-5pm

Investment: £999

What you will learn…

Days 1 and 2:
  • Why Personal Styling is more in demand now than ever before
  • A day in the life of a Personal Stylist
  • First impressions and their impact
  • The qualities you need to become a successful Personal Stylist
  • Introduction to style
  • Setting up your own Personal Styling Business and how to get clients
  • The meaning of colour
  • The seasonal theory of colour analysis
  • How to determine a clients seasonal colour palette
  • Body Shape analysis and how to determine a clients body shape
  • How to best dress for each body shape
  • Face shape analysis and how to determine a clients face shape
  • How to conduct a personal styling client questionnaire
  • How to conduct a wardrobe analysis and detox
  • How to summarise your services 
  • How to prepare for and carry out a personal shopping trip
Exercises across the 2 days to test what you have learnt on colour, body and face shape
Day 3:
Client case studies and exercises at Westfield mall to be tested on what you have learnt in training.
Notes: You will be given a certificate on successful completion of the course and have a comprehensive style bible for use with your clients that contains all the information taught on the course.
Email: Casey@caseypaulstyling.co.uk to secure your space!


What tomorrow are you creating from your actions today?

So it has been a while since I last blogged and to be honest I have been so focused on my main goal I set at the beginning of this year which was to create an online training programme for my Personal Styling ‘Supreme Stylist’ Academy which is sooooo nearly finished and grow my live academy that I have neglected my blogging.

I am so grateful that the live academy which I hold in London has been such a success and I have seen hundreds of amazing students come through the academy, many of which I am in regular contact with and I can now call friends. Watching their growth is something so rewarding and it’s exciting watching the Supreme Stylist community grow and it really never feels like work as I enjoy it so much. I also got into a new relationship a year ago and this has also been a focus for me alongside business, I wanted to be the best partner I could be. You are probably sat there reading thinking this is all super positive stuff isn’t it so what’s the problem here?

I got to a point where I realised I was totally forgetting to look after myself and take pride in my appearance and health. My partner and I travel a lot which has been an absolute blessing for me, however with being away so much for long periods it definitely becomes more difficult to have a routine and living out of a suitcase can make you have less respect for your clothes and appearance. I am such a foodie so will tend to just eat what I want when I want with no eating regime.

I attended a Tony Robbins ’Unleash the Power’ event in Los Angeles and this was a turning point for me. It made me realise how far away I was from where I wanted to be and that my standard for myself had massively slipped. How can I expect my standards to be high for everyone else around me if my standard for myself was so low. Don’t get me wrong, my standard for working and growing my business was high but I needed more balance.

Here are some of the things that I was noticing over the past year:

  • My energy levels were really inconsistent – massive highs then followed by literally low energy to the point I was falling asleep in the day. Honestly, no joke- my boyfriend even put a picture up of me asleep in the car the first time he took me to Miami to show me the sights. I realised this was a regular occurrence for me.
  • I would get quite a lot of pangs of anxiety out of nowhere which were getting more frequent and they would come for no reason and when they did come I would struggle to be around people.
  • Another thing I noticed was that my skin was a lot worse than it had ever been and I kept getting spotty outbreaks and it just looked dull and tired all the time.
  • Cellulite was the next thing that I was noticing had made an appearance – ladies you can hear me on this right? It gets to an age where it’s harder to keep the body toned and your body feels looser and more lumpy.
  • I always felt achy and lethargic
  • I also had a niggling little mole by my chin that I noticed was getting bigger in the sun and when on camera filming my personal styling courses I kept noticing it and didn’t like it.  Another thing I noticed when on camera was that my teeth were really over crowded and this was something that put me off being filmed. I have had braces twice over in my life but the stubborn teeth keep wanting to move back.

So what did I do? I certainly wasn’t going to be that person that preaches to my students to take responsibility, give up the excuses and blame then not do that myself. I needed to eat my own pie! I didn’t want to look back in 5 years time burnt out, anxious and not feeling confident that I had looked after my body.


The first thing I did was cut out caffeine and so far I haven’t had any caffeine for 3 months and I have hugely noticed my anxiety levels drop and I am not getting the massive highs and lows I was getting during the day after drinking lattes. I also cut out all alcohol at the same time as the caffeine. I have never been a drinker so this was pretty easy for me.

The next thing I did was hire a personal trainer / nutrition coach who has opened my eyes to quite how bad my diet was. I love white bread, cakes, biscuits, pasta, potatoes, cheese – not the healthy stuff. Also it made me realise how I would feast then famine a lot especially when travelling and this was a huge reason for my energy levels being so inconsistent. I thought that going to the gym and eating salads was the answer but it’s not! I now have a proper eating regime which yes takes more planning and eating more consistently but is so much more healthy. My training in the gym to a proper workout not just guess work showed me just how bad my posture and mobility is so I am working on that now before lifting heavy weights. I realise there is no quick fix for this.

I then worked on my skin and started a regime which I now follow daily. I used to skip moisturiser on my face and never used an eye cream. I basically had no care for my skin at all- terrible I know. I have now started using a Dermalogica kit and my skin feels the best it has in a long time! I now cleanse, tone, moisturise and use an eye cream then scrub four times a week. As for the legs and my cellulite I have started to body brush every day without fail using upward strokes on my legs and bum, I also feel like the cutting out caffeine and alcohol helps with cellulite so we’ll see.

Lets get to the mole, it had to go… bye bye moley! I booked into Shades clinic and got it removed by probably one of the nicest ladies I have met in long time, so nice I was trying to find another one just so she could remove it (ok so that was a joke but seriously, it goes to show how people buy people and I liked her so much if she had offered me some products I would have bought them!). It was a very quick easy process and now I wonder why I left it so long. In fact the clinic staff were all so nice and went the extra mile with customer service that I am getting my teeth straightened with invisalign too at the same place this summer.

Lastly, I discovered the ‘angel juicer’ and it has changed my morning routine for the best! I now wake up and the first thing I do instead of grabbing a tea is go and make a vegetable cold pressed juice to start my day right and it sets me up with the right fuel early on in the day. Surprisingly it is really yummy too. I can give the ingredients I use if anyone wants to try it.

All in all I think you can see that I have taken lots of positive action the past few months for the best. Instead of wishing things were different and dreaming of having more energy or a body I didn’t want to hide, I have changed my habits and become disciplined. I have applied the same discipline to my health and body as I was doing career wise. I now have simple disciplines practiced every day, and it was easy once I turned my shoulds into musts and I have realised its easy to have balance if you are more organised. The reasons I gave at the beginning were just excuses- the reality was that I was just being lazy and neglectful.

I invite you to think about where you are not showing yourself enough love and to take action. It is not going to be a quick process for things like gaining muscle and getting rid of cellulite but making changes and changing your daily habits will get you on the right path.

It is exactly the same thing I tell my students: take responsibility, take action. If you’re not happy with your relationship, seek out some help, read some relationship articles and books and try to change the way you are first before making rash decisions and blaming your partner. If you’re unhappy in a career, start thinking of other careers, try to figure out what your passions are and see if you could make a career out of them. If you’re anything like I was before I was a Personal Stylist working in the law firm you will know what I mean when I say being successful but un fulfilled in a career is the ultimate failure and feels crap. Making people feel amazing about themselves through teaching them new ways of dressing as a Personal Stylist truly is a dream career so if this is something you are interested in then hit reply with any questions you have. If you are unhappy with your body, hire a personal trainer, go online, or buy a book to help you get a nutrition and workout programme together. There really are no excuses.

What actions are you going to take today to make a better tomorrow for yourself?


Dominican DEA Retreat

We flew to Punta Cana in the Dominican Republic  from Miami for my boyfriends Black DEA retreat and I loved Punta Cana so much more than I thought I would! I have been there before but this time I found the resort so much more beautiful – the beaches were probably the best I have ever seen – turquoise water and white sand, literally dream beaches.

We stayed at the Paradisus Melia hotel which was huge and had pretty flamingos in the reception area! I attended seminars and learnt lots of things I will put into action in my own Personal Styling business and met some amazing new people. I’m obviously biased but I am super proud of what he has created with his company and it is so inspiring being around his team and watching their growth and vision.

We learnt to make coffee, mamajuana and chocolate which was a super fun day out and seeing the way people live outside of the resort was a real eye opener. I literally wanted to take one of the children home with me that we saw begging for money with his sister – this really makes you realise how fortunate we are and not to take the little things for granted.

My favourite day was the catamaran trip – although the night I can’t say I remember too well as we had one too many rums in the day. I am having a few months away from alcohol as I want to try and keep my body as toxin free as possible.

We flew back to Miami for some more time which still is my new favourite place. I saw dolphins on our boat trip around star island and get just as excited every time! Next stop is San Diego for the Traffic and Conversion Summit- more learning which I LOVE.


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Are you living in your own prison?

Have you heard the quote by Robert Allen the co author of ‘The one minute millionaire’ – Everything you want is just outside your comfort zone?

Let’s think about your comfort zone as a prison you live in- a self created prison you are trapped in. It consists of the collection of unfounded beliefs formed from negative thoughts and decisions you have accumulated and reinforced during your lifetime. You are trapped by the cant’s and limiting beliefs.

I love the example that Jack Canfield gives about a baby elephant that is trained at birth to be confined to a small space. It’s trainer ties its legs with a rope to a wooden post which confines the elephant to an area defined by the length of the rope. The baby elephant tries to break the rope but isn’t strong enough and so it learns that it is confined to stay in that area. When the elephant grows up and could easily break the rope it doesn’t even try because it has learnt as a baby that it couldn’t break the rope – it is stuck in its comfort zone. Remember as a child being told no, don’t and you can’t? These beliefs stay in your head. Imagine your rope is all your limiting beliefs keeping you stuck where you are.

Your comfort zone works like a thermostat in your home. When the temperature approaches the edge of the thermal range you have set, the signals respond and keep the temperature in the desired range. Imagine you have an internal psychological thermostat that regulates your level of performance in the world. To avoid any discomfort you are unconsciously pulling yourself back into your comfort zone when your behaviour or performance begins to reach the edge of your zone when you start to feel uneasy and stretched. Let me give you some examples:

  • It’s frustrating when you don’t see immediate results and clients coming in after promoting your services so it’s easier to keep your beliefs limited to thinking you can’t do it and weren’t meant to be a Personal Stylist.
  • Your friend tells you that you won’t succeed and lists off all the competition in your area which is making you feel uneasy so you stay in your comfort zone of agreeing and finding all the reasons it will fail because that way you are safe and you can’t feel rejected.
  • You struggle with the tech side of having a business and get easily frustrated with your computer so it’s easier just to not learn the tech stuff, avoid frustration and feeling like a failure if you never get to grips with the tech.


In every single situation it is just your silly limiting beliefs keeping you stuck. I have been in every single one of those scenarios but have stuck by my affirmations and told my negative thoughts where to go! … And guess what? The clients don’t come in straight away but in time they will be flowing frequently if you put the work in. There is competition but no one is YOU and you are unique and there is room for all of us. Do Starbucks stop selling coffee because Costa, Nero and Pret sell coffee? – NO! As for the tech side, I have spent many days punching the screen, screaming and shouting but my persistence and belief I could learn it have paid off – and now believe it or not, I actually am starting to enjoy the tech side. Have a think about your limiting beliefs and what you tell yourself to be true. Whether you think you can or you can’t, you are right.

One way you can change your comfort zone is to use affirmations and positive self talk to affirm already having what you want, doing what you want and being the way you want. You are never stuck, you just keep re-creating the same experience over and over by thinking the same thoughts, maintaining the same beliefs, speaking the same words and doing the same things. I want you to bombard your subconscious mind with new thoughts and images. If you want things you have never had you need to start thinking and acting differently.

You may be wondering what an affirmation is.  An affirmation is a statement that describes a goal in it’s already completed state.

I have learnt that the most effective way to construct affirmations are by using these guidelines:

  • Start with the words I am so it is a command
  • Use the present tense so you feel it is already accomplished
  • State in the positive by affirming what you want not what you don’t want
  • Keep it brief so you can remember it clearly
  • Make it specific
  • Include an action word ending with -ing so it evokes the image of you doing it now
  • Include at least one dynamic emotion or feeling word
  • Make affirmations for yourself not others
  • Add the words ‘ or something better’

Here is an example :  ‘I am enjoying my dream career earning money as a Personal Stylist doing Personal Shopping trips and Wardrobe Detoxes with my ideal clients or something better’. You can write affirmations on a piece of paper and keep these in your purse, write them on sticky notes or on your phone – whatever works for you.

Here are the ways you can use the affirmations:

  • Review them one to three times a day. Try morning, lunchtime and bedtime.
  • If appropriate read them out loud
  • Close your eyes and visualise yourself as the affirmation describes
  • Hear any sounds you might hear when you successfully achieve what your affirmation describes
  • Feel the feelings you will feel when you achieve that success

Let’s say goodbye to those limiting beliefs and start creating some new ones. What reality are you creating for yourself? Are you the fully grown elephant still thinking she’s a baby that can’t break the rope? Stop trapping yourself in your own prison, it is all just a mindset shift and if you start to follow these steps you will start to see huge rewards.



Welcome to Miami

It was my first time in Miami and I had my reservations to begin with as I have spent a lot of time on the West Coast in LA and didn’t know if it would compare. I was well and truly wowed! Although for me LA was a great place for opportunity as a Personal Stylist having gained some invaluable experience there, Miami was just so much more my ideal place.

We stayed in Brickell the financial area outside of the chaotic South Beach which I absolutely loved. The vibe was just so so cool and nothing like I expected. The area is modern and clean and the residential apartment we stayed in was part of a W Hotel complex and was totally my style- white beds, white sofas, white spa area, white everywhere, rooftop pool and the gym had the best views overlooking the water you will ever see! There was far more of a spanish vibe than I expected but I really liked it and found the service worlds apart from the laid back ozzies. To be able to go downstairs to grab a green juice, walk around the water, work in a cafe on the water then into South Beach for a glamorous dinner is just a dream.

We went to watch a Miami Heats game on the first night and I was that excited child jumping around with her souvenir cap and vest. It was my first Valentines Day with my boyfriend the next day so it was perfect to spend it in Miami over a french martini and filet mignon.

We went on a road trip to Port Lucie in a Lamborghini which was exciting for me, although my boyfriend will probably say I’m a bore as I scream every time he starts to push the pedal to the metal. We stopped at an absolutely beautiful hotel called the Breakers Palm beach and I highly recommend the seafood restaurant overlooking the water. I saw my first ever wild snake at the house we were staying at but unfortunately didn’t get any pictures in time before he disappeared.

The best part for me was the jet skiing on the last day followed by Sushi Samba.

If you’re planning a trip to Miami expect lots of sunshine, beautiful people, big smiles, to be chased up the road from a restaurant if you forget to tip ( yes this happened ) and maybe some random chickens on the side of the street as you are walking for lunch.

Next Stop is the Dominican Republic for my boyfriends company Black Retreat so I will fill you in soon.





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Getting To Your Goals


Experts in the science of success know the brain is a goal seeking organism. Whatever goal you give your subconscious mind, it will work night and day to achieve.

Research conducted in America shows that the small percentage of Americans who write down their goals and review them regularly , earn more than 9 times over the course of their lifetime, than those who don’t set goals. This study alone should motivate you to write down your goals, it definitely did me!

To make sure a goal unleashes the power of your subconscious mind , it must meet two criteria:

  1. How much
  2. By when

It must be measurable. Be as specific as possible with all aspects of your goals with details. When there are no criteria for measurement, it is just something you want or desire. To engage your subconscious mind, a goal has to be measurable. Here are some examples:

Good Idea


I would like to gain Personal Styling clients

I have 20 new clients by March 6th 2017

I want to be earning more money from Personal Styling

I earn £2000 a month from styling by June 6th 2017

I want to quit my office job and become a Personal Stylist

I work as a Personal Stylist full time by August 6th 2017

When you write your goals down , your subconscious mind will know what to work on. It will know which opportunities to home in on to help you reach your goal. Take note that it’s not enough to simply write them down and expect them to be wished into existence.

  •  You will need to review your goals 2 or 3 times every day
  • Take time to read the goals out loud
  • Picture the goals as if you have already accomplished them
  • Take time to feel how it would feel if you had already accomplished each goalFollowing this daily discipline of success will activate the power of your desire. It increases what psychologists called ‘structural tension’ in your brain. Your brain wants to close the gap between your current reality and and the vision of your goal. By constantly repeating and visualising your goals as already achieved, you will be increasing this structural tension.

Carry your most important goal in your wallet so you are constantly reminded every time you open your wallet. Another idea is to write yourself a cheque and date it. I have read so many stories of people who have done this for example actor Jim Carrey did this when he was a struggling actor and it works!

Please note that to achieve a big goal you are going to have to become a bigger person. You must develop new skills, new attitudes and new capabilities. Keep doing what you have always done and you will keep getting what you have always got.

Breaking down a large goal into smaller tasks and accomplishing them one at a time is how big goals get achieved.

A great technique for creating an action plan for your goals is called mind mapping. It is a simple but powerful process for creating a detailed to do list for achieving your goal. Follow these steps to create a mind map:


Centre circle : with the name of your main goal

Outside circles: divide the goal into major categories of tasks you will need to accomplish to reach your goal

Spokes: draw spokes radiating outward from each mini circle and label each one.

On a seperate line connected to the main circle, write every step you will need to take. Break down each of the more detailed task spokes with action items to help you create your master to do list.


Here is an example of how a mind map looks from Jack Canfields success principles book:

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Once you have created a mind map for your goal, convert all the to do items into daily action items by writing them into a to do list and committing to a deadline for each.

No excuses now you have an actionable guide to goal setting. Now all you need to do is figure out what that goal will be!

If you have any further questions or want some extra book recommendations feel free to email me on casey@caseypaulstyling.co.uk


Home Sweet Home

I Returned back to the UK from China and was mega excited to have a belated Christmas roast with the family. I was also absolutely buzzing to get back to do some Supreme Stylist Personal Styling courses for the Casey Paul Styling Academy and see the members of the academy for a members event. I did three courses in January, two Personal Styling and one Fashion Styling Course and met some incredible new women so am excited to watch their progress and help guide them with their careers.

It has been a jam packed trip and a highlight for me was a trip to Chewton Glen in the New Forest where we stayed in a treehouse. It was such a nice peaceful escape from hectic London and we visited Corfe Castle while there to do some sight seeing. Afternoon tea at Chewton Glen was yummy but didn’t blow me away, however I highly recommend a visit to The Pig pub where they served a really tasty Sunday roast and have some cute little pigs to see outside.

Before off on my travels again I got my hair extensions done as I was bored of short locks. I went to Vivid Salon in Northampton and got them done by the owner Hannah who was brilliant and looked after me so well. They use Beauty Works extensions which feel nice and shiny so far and hopefully I can experiment with some styles… if I’m not too lazy.

We went into London last weekend to stay at the Ace Hotel in Shoreditch. It is a really cool hotel with an awesome vibe, I loved the fact they have record players in the room and the attention to detail is amazing , just don’t go if you expect much sleep as it’s noisy! We had one of the best burgers ever at nearby Hache. The mustard and honey sauce recipe I will try to recreate for myself as it was so much better than ketchup! After a burger and mojito at Hache we went to watch 50 Shades Darker at the Everyman cinema. Watching a movie there is one of my favourite things to do as it is so comfortable- It was a perfect little date night and I definitely recommend watching the movie. Don’t go expecting too much raunch as I thought it was quite tame compared to what I expected.

Miami is my next spot for a while… Yeah, yeah, yeah, yeah, Miami, uh, uh. Ok I’m not Will Smith so I’ll stop there haha.

My next Personal Styling course when I return is 3-5th April at the luxury Fashion Lounge in Westfield for any aspiring Personal Stylists.

Until next time, bye bye!

– Casey Paul



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