Introduction To Personal Styling Event London

On 27th October 12-3pm join celebrity stylist Casey Paul for an afternoon talking fashion while eating yummy cake in the luxury Westfield Fashion Lounge, White City, London!

Casey will talk you through her career as a Personal Stylist and Fashion Stylist and tips to get you to the top of the industry. You will come away from the afternoon with a clear insight into:

– Why Personal Styling is more in demand now than ever before

– The difference between Personal Styling and Fashion Styling

– The qualities you need to make it as a successful stylist

– First impressions and their impact

– The different services you will offer as a Personal Stylist

– The qualities you need to become a successful Personal Stylist

– Colour Analysis and Body Shape Analysis overview

– The 10 steps to becoming a profitable Personal Stylist

– Setting up a Personal Styling Business and what to charge

– 5 bonus tips to get to the top of the Personal Styling Ladder


Casey Paul Styling Academy


Are you living in your own prison?

Have you heard the quote by Robert Allen the co author of ‘The one minute millionaire’ – Everything you want is just outside your comfort zone?

Let’s think about your comfort zone as a prison you live in- a self created prison you are trapped in. It consists of the collection of unfounded beliefs formed from negative thoughts and decisions you have accumulated and reinforced during your lifetime. You are trapped by the cant’s and limiting beliefs.

I love the example that Jack Canfield gives about a baby elephant that is trained at birth to be confined to a small space. It’s trainer ties its legs with a rope to a wooden post which confines the elephant to an area defined by the length of the rope. The baby elephant tries to break the rope but isn’t strong enough and so it learns that it is confined to stay in that area. When the elephant grows up and could easily break the rope it doesn’t even try because it has learnt as a baby that it couldn’t break the rope – it is stuck in its comfort zone. Remember as a child being told no, don’t and you can’t? These beliefs stay in your head. Imagine your rope is all your limiting beliefs keeping you stuck where you are.

Your comfort zone works like a thermostat in your home. When the temperature approaches the edge of the thermal range you have set, the signals respond and keep the temperature in the desired range. Imagine you have an internal psychological thermostat that regulates your level of performance in the world. To avoid any discomfort you are unconsciously pulling yourself back into your comfort zone when your behaviour or performance begins to reach the edge of your zone when you start to feel uneasy and stretched. Let me give you some examples:

  • It’s frustrating when you don’t see immediate results and clients coming in after promoting your services so it’s easier to keep your beliefs limited to thinking you can’t do it and weren’t meant to be a Personal Stylist.
  • Your friend tells you that you won’t succeed and lists off all the competition in your area which is making you feel uneasy so you stay in your comfort zone of agreeing and finding all the reasons it will fail because that way you are safe and you can’t feel rejected.
  • You struggle with the tech side of having a business and get easily frustrated with your computer so it’s easier just to not learn the tech stuff, avoid frustration and feeling like a failure if you never get to grips with the tech.


In every single situation it is just your silly limiting beliefs keeping you stuck. I have been in every single one of those scenarios but have stuck by my affirmations and told my negative thoughts where to go! … And guess what? The clients don’t come in straight away but in time they will be flowing frequently if you put the work in. There is competition but no one is YOU and you are unique and there is room for all of us. Do Starbucks stop selling coffee because Costa, Nero and Pret sell coffee? – NO! As for the tech side, I have spent many days punching the screen, screaming and shouting but my persistence and belief I could learn it have paid off – and now believe it or not, I actually am starting to enjoy the tech side. Have a think about your limiting beliefs and what you tell yourself to be true. Whether you think you can or you can’t, you are right.

One way you can change your comfort zone is to use affirmations and positive self talk to affirm already having what you want, doing what you want and being the way you want. You are never stuck, you just keep re-creating the same experience over and over by thinking the same thoughts, maintaining the same beliefs, speaking the same words and doing the same things. I want you to bombard your subconscious mind with new thoughts and images. If you want things you have never had you need to start thinking and acting differently.

You may be wondering what an affirmation is.  An affirmation is a statement that describes a goal in it’s already completed state.

I have learnt that the most effective way to construct affirmations are by using these guidelines:

  • Start with the words I am so it is a command
  • Use the present tense so you feel it is already accomplished
  • State in the positive by affirming what you want not what you don’t want
  • Keep it brief so you can remember it clearly
  • Make it specific
  • Include an action word ending with -ing so it evokes the image of you doing it now
  • Include at least one dynamic emotion or feeling word
  • Make affirmations for yourself not others
  • Add the words ‘ or something better’

Here is an example :  ‘I am enjoying my dream career earning money as a Personal Stylist doing Personal Shopping trips and Wardrobe Detoxes with my ideal clients or something better’. You can write affirmations on a piece of paper and keep these in your purse, write them on sticky notes or on your phone – whatever works for you.

Here are the ways you can use the affirmations:

  • Review them one to three times a day. Try morning, lunchtime and bedtime.
  • If appropriate read them out loud
  • Close your eyes and visualise yourself as the affirmation describes
  • Hear any sounds you might hear when you successfully achieve what your affirmation describes
  • Feel the feelings you will feel when you achieve that success

Let’s say goodbye to those limiting beliefs and start creating some new ones. What reality are you creating for yourself? Are you the fully grown elephant still thinking she’s a baby that can’t break the rope? Stop trapping yourself in your own prison, it is all just a mindset shift and if you start to follow these steps you will start to see huge rewards.



Getting To Your Goals


Experts in the science of success know the brain is a goal seeking organism. Whatever goal you give your subconscious mind, it will work night and day to achieve.

Research conducted in America shows that the small percentage of Americans who write down their goals and review them regularly , earn more than 9 times over the course of their lifetime, than those who don’t set goals. This study alone should motivate you to write down your goals, it definitely did me!

To make sure a goal unleashes the power of your subconscious mind , it must meet two criteria:

  1. How much
  2. By when

It must be measurable. Be as specific as possible with all aspects of your goals with details. When there are no criteria for measurement, it is just something you want or desire. To engage your subconscious mind, a goal has to be measurable. Here are some examples:

Good Idea


I would like to gain Personal Styling clients

I have 20 new clients by March 6th 2017

I want to be earning more money from Personal Styling

I earn £2000 a month from styling by June 6th 2017

I want to quit my office job and become a Personal Stylist

I work as a Personal Stylist full time by August 6th 2017

When you write your goals down , your subconscious mind will know what to work on. It will know which opportunities to home in on to help you reach your goal. Take note that it’s not enough to simply write them down and expect them to be wished into existence.

  •  You will need to review your goals 2 or 3 times every day
  • Take time to read the goals out loud
  • Picture the goals as if you have already accomplished them
  • Take time to feel how it would feel if you had already accomplished each goalFollowing this daily discipline of success will activate the power of your desire. It increases what psychologists called ‘structural tension’ in your brain. Your brain wants to close the gap between your current reality and and the vision of your goal. By constantly repeating and visualising your goals as already achieved, you will be increasing this structural tension.

Carry your most important goal in your wallet so you are constantly reminded every time you open your wallet. Another idea is to write yourself a cheque and date it. I have read so many stories of people who have done this for example actor Jim Carrey did this when he was a struggling actor and it works!

Please note that to achieve a big goal you are going to have to become a bigger person. You must develop new skills, new attitudes and new capabilities. Keep doing what you have always done and you will keep getting what you have always got.

Breaking down a large goal into smaller tasks and accomplishing them one at a time is how big goals get achieved.

A great technique for creating an action plan for your goals is called mind mapping. It is a simple but powerful process for creating a detailed to do list for achieving your goal. Follow these steps to create a mind map:


Centre circle : with the name of your main goal

Outside circles: divide the goal into major categories of tasks you will need to accomplish to reach your goal

Spokes: draw spokes radiating outward from each mini circle and label each one.

On a seperate line connected to the main circle, write every step you will need to take. Break down each of the more detailed task spokes with action items to help you create your master to do list.


Here is an example of how a mind map looks from Jack Canfields success principles book:

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Once you have created a mind map for your goal, convert all the to do items into daily action items by writing them into a to do list and committing to a deadline for each.

No excuses now you have an actionable guide to goal setting. Now all you need to do is figure out what that goal will be!

If you have any further questions or want some extra book recommendations feel free to email me on


Train to become a Personal Stylist

The Casey Paul Styling training academy for April is taking place at Westfield White City Fashion Lounge.

A two day course without the practical day is also available for £300.

Email: for further info and bookings



Yin Yang Twins Style Workshop


Womens Body Analysis – The Pear Shape

The pear shape is the most common of the female body shapes. The upper body will often be straighter, more angular and smaller than the lower body, which tends to be fuller and curvier. When dressing a pear shape you’ll need to opt for two different sizes; one for the upper and one for the lower body to get the clothes to fit perfectly. Typically pear shapes will have a smaller, defined waistline and usually a smaller bust.

The aim when dressing a pear shape is to balance the upper body with the lower body whilst emphasising the waistline. You must widen and broaden the appearance of the shoulders using the correct styles and details. The upper body will suit more structured styles than the lower body.

Celebrity pear shape examples are Beyonce Knowles and Jennifer Lopez.

Clothing style guidelines – The Pear Shape

Tops and T-shirts

  • Straight necklines
  • V neck, square and strapless
  • Polo shirts
  • Tank tops
  • Straight and notched lapels
  • Straight, slash, boat, mandarin and sailor necklines

NOTE – Pear shapes can wear shawl collars and curved necklines but they wont look as good as angular styles.


  • Cardigan, v neck and twin sets

Fabrics (upper body)

  • Structured fabrics which retain their shape
  • Silk and satin
  • Corduroy
  • Crisp cotton and linens
  • Smooth wool and fine knits

Fabrics (lower body)

  • Light to medium weight fabrics
  • Chiffon
  • Silk jersey
  • Linen
  • Fine corduroy
  • Satin, taffeta, velvet, stone washed silk (matt finish) and soft lace


  • Single breasted jackets with nipped in waist
  • Bomber
  • Chanel / boxy
  • Cardigan jacket


  • Fitted and straight
  • Swagger, belted and single breasted styles


  • Sarong/ wrap skirts
  • Boot, flared and wide leg trousers
  • Pencil and A-line skirts

Patterns (upper body)

  • Stripes and checks
  • Geometric abstracts
  • Graphical patterns
  • Small scale patterns

Patterns (lower body)

  • Paisley
  • Soft circular abstracts
  • Polka dots
  • Multi coloured patterns
  • Abstract florals
  • Larger scale patterns

What the colours you wear say about you…The meaning of colour

Have you ever wondered what messages you are portraying through the colours you wear? Here is some interesting information on the meaning of colours.

RED- The colour red activates your pituitary gland (gland at the base of the brain), increasing your heart rate and causing you to breathe more rapidly. This instinctive response makes red seem aggressive, energetic, provocative and attention grabbing. Count on red to evoke a passionate response, albeit not always a favourable one. For example, red can represent danger. Wear a red accent piece when you want to present yourself as bold and dynamic. It can boost your confidence if you are attending a function or interview where you feel unsure of yourself. If a woman wears a red dress it usually is associated with sex appeal.

Wear red to make a statement and grab attention.

GREEN – In general, green implies health, freshness and serenity. However, green’s meaning varies with its many shades. Deeper greens are associated with wealth or prestige, while light greens are calming. Green says growth – balance – harmony.

Wear green when you want to overcome a sense of thwarted ambition.

BLUE- A pure blue is the colour of inspiration, sincerity and spirituality. Blue is often the chosen colour of conservative people. Dark blue represents knowledge, power, integrity, authority and seriousness.

Wear blue to gain trust and portray professionalism.

YELLOW – In every society yellow is associated with the sun. This colour communicates optimism, positivism, light and warmth and symbolizes wisdom. Certain shades seem to motivate and stimulate creative thought and energy. The eyes sees bright yellows before any other colour. People of high intellect favour yellow.

Wear yellow to present a cheery, uplifting effect.

PURPLE – Purple is a colour favoured by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

Wear purple when you want to encourage fantasy, mystery and imagination.

PINK – Pink’s message varies by intensity. Hot pinks convey energy, youthfulness, fun and excitement. However dusky pinks appear sentimental while lighter pinks are more romantic and feminine.

Wear pink when you want to present yourself as a peaceful, calm person who is not threatening.

ORANGE – Cheerful orange evokes exuberance, fun and vitality. With the drama of red plus the cheer of yellow, orange is viewed as gregarious and often childlike. Research indicates its lighter shades appeal to an upscale market. Wearing orange during times of stress, or shock can help to balance your emotions. It can bring about the willingness to embrace new ideas with enjoyment and a sense of exploration and creative play.

Wear orange to portray an enthusiastic fun loving nature.

BROWN – This earthy colour conveys simplicity, durability and stability. People who prefer brown are often conventional and orderly. The negative meaning of brown can be a repressed personality or a lazy person. Wearing brown clothing can portray no direction or attitude in particular. Brown is a disguise that can be used to effectively hide your true nature. Prior to the introduction of denim, brown was the colour worn by manual workers. Warm browns can be worn to exhibit a ‘down to earth’ feeling.

Wear brown to portray warm heartedness and reliability.

BLACK – Black is serious, bold, powerful and classic. It creates drama and implies sophistication.

Wear black to portray elegance.

WHITE- White implies simplicity, cleanliness and purity. White clothing can point to a higher social status.

Wear white to portray virtue.